đ¤ Heroic Voice Academy
Brand Guidelines & Visual Identity System
The Leadership Communications OS for Synchronized Teams
Trust ⢠Connection ⢠Relationships
"The Capacity of Your Mission is defined by the Capacity of Your Voice"
Voice & Tone
Core Values
Brand Voice Characteristics
- Aspirational yet Accessible: We inspire greatness while being approachable
- Expert & Empowering: We know presentation mastery and help you find yours
- Strategic & Story-Driven: We balance frameworks with narrative
- Direct & Action-Oriented: We get to the point and drive results
- Confident without Arrogance: We believe in transformation, not ego
- Academic or Dry: No jargon-heavy lectures
- Preachy or Condescending: No "guru" language
- Overly Casual: Professional, not buddy-buddy
- Vague or Fluffy: Concrete outcomes, not empty inspiration
- One-Size-Fits-All: Personalized journeys, not generic templates
Messaging Pillars
Leadership doesn't speak solo. Align narratives across your team, eliminate variance, and achieve collective excellence. Same vision. Same page. One team.
The Capacity of Your Mission is defined by the Capacity of Your Voice. Expand your leadership voice to match the scale of your ambitions.
Create a Message Portfolio to be trusted for your voice, recognized for your authority, respected for your leadership and rewarded for your impact.
Be fully prepared to generate money, support and reputation from every high-stakes speaking engagement.
Sample Voice Applications
Homepage Hero Example:
Transform Your Voices of Leadership
The Heroic Voice Academy trains senior executives to communicate trust, create connection, and build relationships. Through our 12-week MasterClass or focused 3-week journeys, you'll work with seven expert mentors to craft your Brand, Pitch, Solution, and Keynote messagesâeach one portfolio-ready and optimized for your LinkedIn Featured section.
Program Description Example:
"The Heroic Voice Academy trains senior executives to communicate trust, create connection, and build relationships. Through our 12-week MasterClass or focused 3-week journeys, you'll work with seven expert mentors to craft your Brand, Pitch, Solution, and Keynote messagesâeach one portfolio-ready and optimized for your LinkedIn Featured section."
Category Positioning Example:
"Heroic Voice Academy is the defining Synchronized Communications Platformâwhere leadership teams align narratives, master delivery through the Connection Triangle, and practice together in The Presentation Gym."
Color Palette
Primary Colors
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
RGB: 230, 43, 30
CMYK: 0, 81, 87, 10
RGB: 168, 168, 168
CMYK: 0, 0, 0, 34
RGB: 198, 181, 160
CMYK: 0, 9, 19, 22
Supporting Colors
RGB: 45, 45, 45
RGB: 255, 255, 255
RGB: 248, 249, 250
RGB: 30, 136, 229
Mentor-Specific Accent Colors
Typography
Font Specifications
- Primary Font: Inter (headings and body)
- Fallback: -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif
- Monospace (code/data): Monaco, 'Courier New', monospace
- Heading Weights: 700-800 (Bold to Extra Bold)
- Body Weight: 400 (Regular), 600 for emphasis
- Line Height: 1.2 for headings, 1.6-1.7 for body
Logo & Naming
Official Logo System
Our logo consists of a distinctive speech bubble icon with "H" lettermark paired with the wordmark. Multiple variations are available for different applications.
Short Names & Abbreviations
- Full Name: Heroic Voice Academy
- Abbreviation: HVA (acceptable in internal docs and after first mention)
- Core Message: "The Capacity of Your Mission is defined by the Capacity of Your Voice"
- Tagline Options:
- "Unleash Your Heroic Voice"
- "Practice Often. Practice Together."
Logo Usage Guidelines
- Use approved colors (black on light, white on dark)
- Maintain clear space around logo (minimum 20px)
- Keep wordmark proportions intact
- Use high-resolution versions for print
- Stretch, skew, or rotate the wordmark
- Use low-contrast color combinations
- Add effects (shadows, outlines, gradients)
- Place over busy background images
7 Voices of Leadership - Mentor System
Contributor
Advisor
Leader
Teacher
Visionary
Storyteller
Changemaker
Mentor Icon System
Message Portfolio Visual System
The Four-Quadrant Design
The First Conversation
Trusted for Your Voice
The Best Choice
Recognized for Authority
The Path Forward
Respected for Leadership
The Future Destination
Rewarded for Impact
The Presentation Gym Visual Language
Environment Characteristics
- Futuristic Learning Space: Holographic displays, neon accents, clean geometry
- Color Palette: Deep blacks/grays + electric blue (#1E88E5) + red accents
- Lighting: Dramatic theatrical lighting, subtle glow effects
- Tech Elements: Transparent screens, floating UI, circular platform stages
- Mood: Focused, high-tech, inspiringâlike a training facility for elite performers
The Four Workout Rooms
Quick Reference Card
Red: #E62B1E
Gray: #A8A8A8
Gold: #C6B5A0
H1: 3em / 800
H2: 2.2em / 700
Body: 1.1em / 400
is defined by the
Capacity of Your Voice"
Communicate, Create, Build
4 Messages
6 Skills
12 Weeks
Heroic Voice Academy Brand Guidelines v1.0
For questions or additional brand assets, contact the Brand Team
Communications Training for
Global Impact Leaders
Heroic Voice Academy, PBC
6660 Delmonico Drive, Suite D #124
Colorado Springs, CO 80919
+1.650.680.3280
Heroic Voice Academy is a trademark of Heroic Voice Academy PBC
The following are properties of Anthony Lee, pending future assignment to 3V Communications:
âśď¸ The Connection Triangleâ˘, Message Portfolioâ˘, Message Blueprintâ˘, Message Toolkitâ˘, The Presentation Gymâ˘, Presentation ROIâ˘
