One of the most important things we need to learn when working on our communication skills is that effective communication is not just about how well we say what we want to say, but it is even more important for us to focus on how well we are connecting with our audience and our needs. 

Too often when working on one's communication skills people focus on the message and how well they can deliver it. Although this is important it is also only 1/3 of effective communication. The other 2/3 of effective communication has to do with your audience.

We train our clients here at Heroic Voice Academy we teach everyone a simple concept called the Connection Triangle™. By helping our clients understand that communication only truly happens when you have a complete Connection Triangle they learn that they need to focus on their audience more than just on their message.

And how does one go about learning to focus on their audience? By learning to listen; listen to what they audience wants to know, listen for what questions the audience wants to have answered, listen to what concerns the audience has that brought them to that meeting or event, and listen to what the audience thinks in in it for them, their WIFM.

Delivering your message well is important, but delivering your message in a way that connects with the audience and connects the audience to the message means you truly have achieved communication.

And how does one go about learning to focus on their audience? By learning to listen: listen to what they audience wants to know, listen for what questions the audience wants to have answered, listen to what concerns the audience has that brought them to that meeting or event, and listen to what the audience thinks in in it for them, their WIFM.

Delivering your message well is important, but delivering your message in a way that connects with the audience and connects the audience to the message means you truly have achieved communication.