"We Go to the Moon"
How do leaders use their voices as instruments of change? They communicate in a way that connects with the hearts and minds in their audience.
President Kennedy uses 3 different voices of leadership in his speech: Advisor, Storyteller, and Leader. He uses these voices to issue a Call to Think, a Call to Feel and a Call to Act.
Introducing the Engagement Loop
Audience bring more than just their minds into a presentation to learn. They hearts and bodies are also available to take part in the learning experience. Leaders who engage with all three prepare their audiences for success.
The first synchronization happens with a call to think. Using the voice of an advisor or teacher, presenters spark curiosity with well curated content. As the conversation progresses, brain waves become synchronized.
The second synchronization happens with a call to feel. With the voice of a storyteller or visionary, presenters introduce potential futures that inspire and energize the hearts in the audience.
These third synchronization happens with a call to act. After successfully connecting with hearts and minds, the presenter can use the voice of a leader or changemaker to invite their audience to take action.
A Call to Think
President Kennedy uses the voice of a advisor to highlight the opportunities and risks of space exploration. This voice synchronizes the brain waves in the audience:
"We set sail on this new sea because there is new knowledge to be gained, and new rights to be won, and they must be won and used for the progress of all people. For space science, like nuclear science and all technology, has no conscience of its own.
Whether it will become a force for good or ill depends on man, and only if the United States occupies a position of pre-eminence can we help decide whether this new ocean will be a sea of peace or a new terrifying theater of war. "
A Call to Feel
President Kennedy uses the voice of a storyteller to help the audience envision the emotional experiences of the journey ahead. This voice synchronizes the heartbeat patterns in the audience:
"I do not say that we should or will go unprotected against the hostile misuse of space any more than we go unprotected against the hostile use of land or sea, but I do say that space can be explored and mastered without feeding the fires of war, without repeating the mistakes that man has made in extending his writ around this globe of ours. There is no strife, no prejudice, no national conflict in outer space as yet. Its hazards are hostile to us all. Its conquest deserves the best of all mankind, and its opportunity for peaceful cooperation may never come again. "
A Call to Act
President Kennedy uses the voice of a leader to invite the audience to support the nation's effort to win the race to land on the moon. This voice synchronizes urgency of now with the audiences desire to participate.
"But why, some say, the Moon? Why choose this as our goal? And they may well ask, why climb the highest mountain? Why, 35 years ago, fly the Atlantic? Why does Rice play Texas? We choose to go to the Moon. We choose to go to the Moon... We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win, and the others, too."
Summary - The Engagement Loop
The Engagement Loop is a communication framework that creates three experiences of synchronization: a call to think, a call to feel and a call to act.
President Kennedy opened voice of a teacher, and issued a "Call to Think" about new content or new perspectives. He continues with voice of a storyteller, prompting the audience with a "Call to Feel". He finishes with the voice of a leader and confidently issue a "Call to Act".
Use the Engagement Loop to prepare your audience for success. When you've synchronized the minds, hearts and bodies in your audience, they will leave your presentation knowing exactly what to do, where to go, and how to win.
Synchronize Your Voices of Leadership
Synchronize Your Voices of Leadership
To synchronized your voices of leadership, consider joining our Synchronized Communications MasterClass. Over the course of 12 sessions, your team will develop a Habit of Practice and an Ecosystem for Practice. The goal for each leader is to be Fully Prepared for their most important presentations and conversations.
Schedule an appointment with one of our executive communications coaches, and learn how the MasterClass will prepare you to generate money, support and reputation from all of your leadership presentations.