Dr. King uses the Engagement Loop to mobilize support for his dream for the future.

President Kennedy uses the Engagement Loop to mobilize support for winning the race to the moon.

As a leader and visionary, your audience counts on you to have a clear vision of the future. One that is clearer than the vision they have for themselves. Your audience may have several abstract images in their mind. Your job as a leader is to turn those abstract images into concrete pictures.