The Call to Feel
In this article, you will learn how the 7 voices of leadership communicate emotional intelligence. Each voice has the power to highlight a specific emotion from Robert Plutchik's "Wheel of Emotions". Learn and master these 7 voices to engage the hearts and minds in your audience.
Introducing The Engagement Loop
Audience bring more than just their minds into a presentation to learn. They hearts and bodies are also available to take part in the learning experience. Leaders use the Engagement Loop to prepare their audiences for success.
The first engagement happens with a Call to Think. Highlight specific items you want your audience to pay attention to.
The second engagement happens with a Call to Feel. Make the items you've shared memorable by connecting them to a specific emotion.
These third engagement happens with a Call to Act. After successfully connecting with hearts and minds in your audience, invite them to take the next step.
The 7 Voices of Leadership
Each voice plays a specific role and answers a specific leadership question:
- Who are you? - Contributor
- When have you succeeded? - Storyteller
- Which do you recommend? - Trusted Advisor
- What is possible? - Visionary
- Where are you going? - Leader
- How will we get there? - Teacher
- Why is this important? - Changemaker
From Sadness to Joy
These leadership voices are used to describe the emotional experiences of feeling joy and losing joy:
- Contributor Voice: This voice celebrates the existence of the values we hold dear. When our values are seen, lived and experienced in every corner of our lives, we are filled with joy and a desire to create connection
- Storyteller Voice: This voice opens by highlighting the loss of joy in our lives. This is caused by our values being left behind, which bring up the emotions of sadness (causing us to withdraw). This creates the opportunity to accept a "Call to Adventure", in pursuit of restoring the emotion of joy
From Surprise to Anticipation
The Visionary and Advisor voices can spark the emotions of suprise and anticipation.
- Visionary Voice: This voice highlights the many big changes that are ahead of us. It creates the emotion of surprise, and invites the audience to step back to see the big picture, and learn about possibilities they never envisioned.
- Advisor Voice: The voice of a trusted advisor will lay out all of the options available, and guide the audience towards making the best choice. This voice creates anticipation of learning how the new possibilities compare with their current options.
From Disgust to Trust
The Leader and Teacher voice inspire action with the emotions of disgust (toward the current problem) and trust (in a credible solution).
- Leader Voice: A Leader speaks out when our fundamental values have been violated, activating feelings of disgust. This emotions drives audiences to seek a path to restore the values they hold dear.
- Teacher Voice: A Teacher speaks to guide the audience towards their vision for the future. This voice invokes the emotion of trust by highlighting and contextualizing all of the changes that are taking place. A teacher will then share specific strategies to achieve a milestone or reach a destination.
From Fear to Anger
This final voice of leadership is responsible of combining the audience's desire for change with the urgency of now. A changemaker can move the audience from fear (shrinking/hiding) to anger (boldness/courage).
- Changemaker Voice: This final voice identifies the obstacles in our path, and channels the audience's emotion of anger into collective action. By the end of the presentation, the audience will have the confidence to play big, be loud, and win the game.
Summary
Each voice of leadership has the power to activate an emotion to spark action:
- Contributor: Use Values to Elevate Joy
- Storyteller: Navigate Through Sadness in order to restoreJoy
- Visionary: Envision Possibilities that create Surprise
- Advisor: Evaluates New Possibilities that create Anticipation
- Leader: Reject what is Unhealthy by activating Disgust
- Teacher: Communicate Trust with credible solutions.
- Changemaker: Transforms Fear into Anger, sparking collective action
Synchronize Your Voices of Leadership
Synchronize Your Voices of Leadership
To synchronized your voices of leadership, consider joining our Synchronized Communications MasterClass. Over the course of 12 sessions, your team will develop a Habit of Practice and an Ecosystem for Practice. The goal for each leader is to be Fully Prepared for their most important presentations and conversations.
Schedule an appointment with one of our executive communications coaches, and learn how the MasterClass will prepare you to generate money, support and reputation from all of your leadership presentations.