Qualities of Top Presenters
Today's top presenters enjoy outstanding reputations with their audiences. They focus on the strength of their connections and the depth of their relationships. We invite you to focus on these two areas and earn a reputation where you are:
- Trusted for your voice
- Recognized for your authority
- Respected for your leadership
- Rewarded for your impact
Trusted for Your Voice
New audiences will first invest time to learn about you. They are particularly interested who you are and what you stand for. You first core message, "Your Brand" contains the answers to these questions.
Share your vision for the future, so your audience knows where you are going. Identify the values that are most important to you, so your audience can connect with shared values. Share an origin story that provides insight to your commitment to the vision.
Deliver these messages as a Contributor and Storyteller, you will be trusted for your voice.
Recognized for your Authority
Once you establish an initial connection with your audience, they will invest their energy to learn from you. They listen for how you evaluate problems and how you recommend solutions. Your second core message, "Your Pitch" answers these two questions.
Identify the major trends and challenges in your industry. Identify competitors you admire and highlight what they are doing well. Showing appreciation for the entire industry sets the stage for you to highlight the merits of your solution.
Speak with the voice of a visionary and advisor, you will be recognized for your authority.
Respected for your Leadership
After successfully educating your audience, they will be motivated to turn theory into practice. They will invest effort to learn how to apply your content to their situation. Your third core message "Your Solution", illustrates how you solve the problem they have.
Provide an overview of your solution or framework. Share a relatable case study to establish credibility, showing that your solution solved a client problem. Most importantly, this helps your audience envision the journey of working with you.
Speak with the voice of a leader and teacher, you will be respected for your leadership.
Rewarded for your Impact
By delivering your first three core messages, you develop a strong connection and a depth of relationship with your audience. They trust you for your voice, they recognize you as an authority, and they respect you as a leader.
Your fourth core message "Your Keynote" integrates your first three core messages into a signature presentation. This high-stakes presentation is delivered to audiences of potential stakeholders. These audience members can fuel your mission with their money, support and recommendation.
Generate MONEY: Potential clients are sources of revenue. Potential investors can provide funding. In the world of policy, there are grants available for companies in your category. Finally, Non-profit organizations are fueled by their community of donors.
Activate SUPPORT: This category of stakeholders can offer their time, energy, and wisdom to support your vision. In your audience, you will find prospective team members who want to join your organization. There will be partners and sponsors who wish to collaborate. Finally, you may find policy makers who can help pave the way for a rapid adoption of your solution.
Accumulate RECOMMENDATIONS: This final stakeholder category includes journalists, analysts, conference attendees, and existing clients. They have the power to share their positive experiences with you, your organization and your solution. Their referrals, testimonials and recommendations all serve to accelerate your organization's growth and impact.
Speak with the voice of a changemaker, you will be rewarded for your impact.
Summary
- Trusted for your voice
- Recognized for your authority
- Respected for your leadership
- Rewarded for your impact
Today's top presenters enjoy outstanding reputations with their audiences. They focus on the strength of their connections and the depth of their relationships. We invite you to focus on these two areas and earn a reputation where you are:
Build Your Message Portfolio
Build Your Message Portfolio
To build your message portfolio,, consider joining our Synchronized Communications MasterClass. Over the course of 12 sessions, you will compose 4 core presentations to be fully prepared for your most important presentations and conversations. In our presentation gym, you will learn to use the 7 voices of leadership to communicate trust, create connection and build relationships with your audience.
Schedule an appointment with one of our executive communications coaches, and learn how the MasterClass will prepare you to generate money, activate support and accumulate recommendations from all of your leadership presentations.