Your Business Website
Your website is a great place to have a "First Conversation" with someone new. The moment someone arrives on your website is similar to the moment you take the stage. There is an audience waiting to learn who you are, what you stand for, and how they can count on you. Answer these questions with your Message Portfolio.
* Business Website: Your "About Page" is the best place to share your answers to these initial questions. This page traditionally provides information about the company, the mission and the team. In the team section, provide a link from your photo or your name to a follow-up page that features your 4 videos.
* Personal Website: This website showcases the best of your content and your voice. Create a section where you share all 4 videos in your message portfolio. First, place your keynote next to your photo. Second, place your shorter videos (brand, pitch, and solution) on the second row.
Your LinkedIn Profile
Your LinkedIn Profile offers a Featured section where you can post your best content in a variety of formats: your LinkedIn posts and articles, as well as external links to articles or videos.
FEATURED VIDEOS: The featured section displays your top 3 items, with an option to scroll and find more content. Select the the shorter videos from your Message Portfolio (your brand, your pitch, and your solution). In each of your featured videos, LinkedIn displays the video description.
Compose a description that includes the key questions you answer in your video. For example, in your first video (your brand), share a sentence about your vision for the future, and a followup sentence about the values you stand for.
FEATURED ARTICLES: An advanced technique is to embed your video inside of a LinkedIn Article. Start by place your video at the top of your article. Next, add additional content that unpacks the the content in your video.
For example, in your Message Portfolio #3 (your solution), you've taught an overview of your framework or solution. After embedding this video in a LinkedIn article, use the article to provide more detail about each element of your framework.
Your YouTube Channel
YouTube is a great place for showcasing your entire collection of leadership presentations. Create a YouTube channel to house your video presentations, and create individual playlists to organize your content. Playlists are ideal for those who wish to take a deeper dive on your content.
FIRST PLAYLIST: Use the 4 videos from your Message Portfolio in this playlist. In your playlist description, share your vision for the future and the values you take a stand for. A viewer who enjoys your first video, will likely spend time watching the next 3 videos.
ADDITIONAL PLAYLISTS: Create additional playlists from the major topics you speak about. They can come from recorded presentations, video podcasts, or self-recorded videos. In your Message Portfolio #3 (Your Solution), you provided an overview of your solution or framework. You can create a playlist that features each element of your framework or solution.
Summary - Build Your Message Portfolio
- To expand the capacity of your voice, build a Message Portfolio and share it on 3 online platforms:
* WEBSITE = Your Business Website
* LINKEDIN = Your LinkedIn Profile
* YOUTUBE = Your YouTube Playlist
Sharing you Message Portfolio will make it easy for your audience to experience your voice and the best of your content.
Build Your Message Portfolio
Build Your Message Portfolio
To build your message portfolio,, consider joining our Synchronized Communications MasterClass. Over the course of 12 sessions, you will compose 4 core presentations to be fully prepared for your most important presentations and conversations. In our presentation gym, you will learn to use the 7 voices of leadership to communicate trust, create connection and build relationships with your audience.
Schedule an appointment with one of our executive communications coaches, and learn how the MasterClass will prepare you to generate money, activate support and accumulate recommendations from all of your leadership presentations.