As a leader and visionary, your audience counts on you to have a clear vision of the future. One that is clearer than the vision they have for themselves. Your audience may have several abstract images in their mind. Your job as a leader is to turn those abstract images into concrete pictures.

World class presenters are very intentional with what and how they communicate. They create an atmosphere of trust and are able to unite perspectives. Here are 8 principles that will help guide what you say and how to say it.